10 Ways to Improve Your Visibility
- By Rickina Velte
- •
- 14 Oct, 2017
- •
More visibility = More clients + More appointments
If you're running a solo business or even a business with a few lash artists or brow pros on your team you already know who crucial your visibility is.
You know it because without enough clients every day your business runs the risk of becoming a statistic. Closing before that 2 or 5 year mark. And unfortunately the problem usually isn't because businesses lack the skill of brows or lashes...it's because they didn't properly tackle the task of marketing and visibility. Especially online visibility.
But the problem lies deeper than that. When you decided to invest in your education and learn a new skill and add value to yourself and eventually a business, you weren't taught the visibility side of business. You were taught the skill and then a paragraph or two on marketing. When in hindsight...it should have been taught before you even learned the skill. Because think about it...without clients...what good is the skill?
And then the Ah Ha moment hits you. I need CLIENTS! Without clients...my business will fail. And fail it will if you get caught in the trap of desperation and begging for appointments or clients.
But there is a better way, and there is a smarter approach to this situation. Learn the Skill....Learn the Business. It's why I educate and it's why I share what I know. Because without visibility a large chunk of business falls to the wayside. So let's take a look at 10 visibility tips to improve your chances.
1) Creating a Killer Website: Not only should your website be created before you actually launch your business. It should be created with the intention of it being a hard working member of your team. One that doesn't need any breaks and is constantly grinding to bring you new clients every single week. This type of stellar website can only be achieved with strong Search Engine Optimization(SEO) built in. SEO is what will allow your business to make regular appearances on search results. You want this visibility because this is where a huge portion of new clients will seek out your services first. Check out Wix if you're looking for an easy to use, SEO fabulous platform to get started with.
2) Claiming Your Google+, & Google My Business Profiles: Most people still haven't been properly introduced to the Google visibility suite available to them. And it's crazy because Google is the most used search engine, and it really really likes it's own products. So why not use that to your advantage?! If you have a location outside of your home, head over to Google, do a search for Google+ and then Google My Business and get to work to claim your profiles. Once claimed you will add the app to your phone, and then post to it daily with before and after's. Also include keywords that clients would use to search. Like "vancouver microblading" or "scottsdale eyelash extensions near me"
3) Push For Reviews: This one has recently skyrocketed into the MUST DO category for visibility gold. Today clients wanna see that you are trusted or loved by their peers. So the increase of review sites and posts has become intensely crucial. I recommend leaning towards Facebook page reviews, and Google reviews. Yelp has crazy 'methods' of how they 'decide' to post reviews and then not post others. Shading tactics if you ask me...so I highly recommend steering clear of Yelp. I would say upwards of 80% of my new clients seek out reviews...even if a client recommended them already. So got happy clients, email them, give them notes, remind them...just get them reviews in. And reward them for it.
4) Donate Services: Giving back to your community is another wonderful way to show love for where you call home. Not to mention a great way to get out and introduce you and your business. Keep your ideal client in mind and donate accordingly.
5)Referral Rewards: If you have clients even just a handful, encourage them to tell their friends and family about your services. Make it easy to share you, and reward them if they do. Every one loves a deal especially on services they get regularly. So if your loyal lash extensions clients had a women's group she attends, give her a handful of cards with her name on the back. Tell her you'd love to serve her friends too, and that for every friend she refers she get's $5 off per appointment. Rewards work!
6) Email: When potential clients visit your killer website. Why not give them a reason to keep in touch. Maybe they're just browsing today...but in a month or so they may want your services. If you give them a reason to sign up for your email campaign you will have permission to keep in touch with them. Offer something in return for signing up, $10 off a full set of lash extensions, $25 off a set of microbladed eyebrows. Incentives work nicely, so they'll have it for when they're ready. And...you'll have their email to keep in touch.
7) Connect with Local Press: I think sometimes we forget that local press is still a great way to gain visibility for your brow, lash or beauty business. You can choose to connect with local journalists, news anchors, or local bloggers as they all have a platform that could be another visibility outlet for your beauty business. Research local outlets and their contributors and see who may be interested in a story that you may fit with what you offer. Or even a special event, promotion or timely service.
8) Keep Learning: Adding to your value and what you can offer is another important role in your visibility. When you can keep your craft sharp you are ensuring that more people will come to you and seek out what you can offer. It's not enough to just be trained in one service or with one company. To stay competitive you should keep learning and keep adding value to you and your business.
9) Be Social Media Smart: Social media has somehow become the prime method of visibility for some stylists, and unfortunately without proper strategies it can be a huge time suck. One that in many cases doesn't yield the results stylists are seeking. Social media can be great for visibility, but should be used smartly. Not relying totally on it for the growth of your visibility, but as a platform and extension of your website. Post often to your Facebook page is great, but do not rely on it to bring all of your business. Posting to Pinterest is a great option to increase your visibility, as Pinterest has a great SEO component and shows up well in search results.
10) Seek Out Help: And lastly it should be said that sometimes you may need a little help. Lucky for you, I happen to have a knack for visibility for brow, lash and beauty professionals. In addition to being in the industry as well serving my clients, I also help stylists with their visibility and show them proven strategies you too can use to help your business be seen and book more appointments. When you're having issues going it alone, take a peek at my courses, or live events to give you that final boost you may need.
So there you have it, 10 amazing tips on increasing your visibility. Whether you're a microblading artist, or a lash extensions stylist your visibility can be how you take your business from a few clients a week, to booking months in advance.
Be diligent, be consistent and keep going!
You know it because without enough clients every day your business runs the risk of becoming a statistic. Closing before that 2 or 5 year mark. And unfortunately the problem usually isn't because businesses lack the skill of brows or lashes...it's because they didn't properly tackle the task of marketing and visibility. Especially online visibility.
But the problem lies deeper than that. When you decided to invest in your education and learn a new skill and add value to yourself and eventually a business, you weren't taught the visibility side of business. You were taught the skill and then a paragraph or two on marketing. When in hindsight...it should have been taught before you even learned the skill. Because think about it...without clients...what good is the skill?
And then the Ah Ha moment hits you. I need CLIENTS! Without clients...my business will fail. And fail it will if you get caught in the trap of desperation and begging for appointments or clients.
But there is a better way, and there is a smarter approach to this situation. Learn the Skill....Learn the Business. It's why I educate and it's why I share what I know. Because without visibility a large chunk of business falls to the wayside. So let's take a look at 10 visibility tips to improve your chances.
1) Creating a Killer Website: Not only should your website be created before you actually launch your business. It should be created with the intention of it being a hard working member of your team. One that doesn't need any breaks and is constantly grinding to bring you new clients every single week. This type of stellar website can only be achieved with strong Search Engine Optimization(SEO) built in. SEO is what will allow your business to make regular appearances on search results. You want this visibility because this is where a huge portion of new clients will seek out your services first. Check out Wix if you're looking for an easy to use, SEO fabulous platform to get started with.
2) Claiming Your Google+, & Google My Business Profiles: Most people still haven't been properly introduced to the Google visibility suite available to them. And it's crazy because Google is the most used search engine, and it really really likes it's own products. So why not use that to your advantage?! If you have a location outside of your home, head over to Google, do a search for Google+ and then Google My Business and get to work to claim your profiles. Once claimed you will add the app to your phone, and then post to it daily with before and after's. Also include keywords that clients would use to search. Like "vancouver microblading" or "scottsdale eyelash extensions near me"
3) Push For Reviews: This one has recently skyrocketed into the MUST DO category for visibility gold. Today clients wanna see that you are trusted or loved by their peers. So the increase of review sites and posts has become intensely crucial. I recommend leaning towards Facebook page reviews, and Google reviews. Yelp has crazy 'methods' of how they 'decide' to post reviews and then not post others. Shading tactics if you ask me...so I highly recommend steering clear of Yelp. I would say upwards of 80% of my new clients seek out reviews...even if a client recommended them already. So got happy clients, email them, give them notes, remind them...just get them reviews in. And reward them for it.
4) Donate Services: Giving back to your community is another wonderful way to show love for where you call home. Not to mention a great way to get out and introduce you and your business. Keep your ideal client in mind and donate accordingly.
5)Referral Rewards: If you have clients even just a handful, encourage them to tell their friends and family about your services. Make it easy to share you, and reward them if they do. Every one loves a deal especially on services they get regularly. So if your loyal lash extensions clients had a women's group she attends, give her a handful of cards with her name on the back. Tell her you'd love to serve her friends too, and that for every friend she refers she get's $5 off per appointment. Rewards work!
6) Email: When potential clients visit your killer website. Why not give them a reason to keep in touch. Maybe they're just browsing today...but in a month or so they may want your services. If you give them a reason to sign up for your email campaign you will have permission to keep in touch with them. Offer something in return for signing up, $10 off a full set of lash extensions, $25 off a set of microbladed eyebrows. Incentives work nicely, so they'll have it for when they're ready. And...you'll have their email to keep in touch.
7) Connect with Local Press: I think sometimes we forget that local press is still a great way to gain visibility for your brow, lash or beauty business. You can choose to connect with local journalists, news anchors, or local bloggers as they all have a platform that could be another visibility outlet for your beauty business. Research local outlets and their contributors and see who may be interested in a story that you may fit with what you offer. Or even a special event, promotion or timely service.
8) Keep Learning: Adding to your value and what you can offer is another important role in your visibility. When you can keep your craft sharp you are ensuring that more people will come to you and seek out what you can offer. It's not enough to just be trained in one service or with one company. To stay competitive you should keep learning and keep adding value to you and your business.
9) Be Social Media Smart: Social media has somehow become the prime method of visibility for some stylists, and unfortunately without proper strategies it can be a huge time suck. One that in many cases doesn't yield the results stylists are seeking. Social media can be great for visibility, but should be used smartly. Not relying totally on it for the growth of your visibility, but as a platform and extension of your website. Post often to your Facebook page is great, but do not rely on it to bring all of your business. Posting to Pinterest is a great option to increase your visibility, as Pinterest has a great SEO component and shows up well in search results.
10) Seek Out Help: And lastly it should be said that sometimes you may need a little help. Lucky for you, I happen to have a knack for visibility for brow, lash and beauty professionals. In addition to being in the industry as well serving my clients, I also help stylists with their visibility and show them proven strategies you too can use to help your business be seen and book more appointments. When you're having issues going it alone, take a peek at my courses, or live events to give you that final boost you may need.
So there you have it, 10 amazing tips on increasing your visibility. Whether you're a microblading artist, or a lash extensions stylist your visibility can be how you take your business from a few clients a week, to booking months in advance.
Be diligent, be consistent and keep going!
Watch as I work through Acuity to show you how I use it for my brow and lash business. Implementing this software on my website has kept my business running so much smoother than before when I was using phone calls, texting and DM's to schedule clients.
Lean what tools, supplies and products you need to start your eyelash extensions business with success.
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Laying down the microblading and lash business website building law and why you really need one. And why if you decide to use social media instead...you could be missing out on valuable business groth.
Understanding semi permanent makeup results, how long does the technique last. What is microblading?
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
Quick tutorial on how to use canva for your microblading, lash extension or beauty business. Easy to use, with professional looking results.
Taking action to improve your microblading and lash extension's visibility.
Pssst...... You weren't told this in your lash, brow or beauty training but being good friends with Google and its' platforms will do your business more good than if you were to spam your social media streams all day.
I know, I know...you may be wondering why didn't anyone tell me about Google and how to use it effectively to grow my business?
Why? Because the people that typically teach or train...are not trained in online marketing or visibility (usually)
But lucky for you...I am...and I'm also still in the lash and brow business so I get your challenges and your struggles you are dealing with.
Because I've been there too. Except I have a background in marketing so I have/had a small advantage unlike a lot of my competitors.
So with this knowledge I share what I can with those willing to work for their business, grow it and design it to be exactly what they need it to be.
Now on to Google My Business. While not complicated at all to use, it does take consistency and patience to see results. And I think the reason many people sleep on GMB is because they don't have the patience to see it through. Because while in some cases you can see results in a day or 2, there are times where you gotta wait for a month or 2...and trust me when I say I am not the star player for patience. Really...I do not like waiting on slowful people, processes...or results. I want results yesterday...but when it comes to some things in your lash, brow or beauty business you have to have that patience in order to get the results you want.
Here are my tips for using GMB to improve your online visibility for your beauty business:
1. Claim your free listing RIGHT NOW! Don't wait...literally go and do it now. If you have a physical location in your city, you can claim or register your business. If you run your business from home, this unfortunately will not apply to your business. Unleeees....you are ok with the public knowing your address.
2. Post and make updates Every. Single. Day... It sounds like a lot...because it is. But if showing up on the first page of Google is a goal for you...go on ahead and put this on your daily task list.
3. When you post be sure you are using tags that a potential client would likely use. Don't make up hashtags that include your business name, or random hashtags that clients won't use to find you. Think like a client here...a client that doesn't know our lash and brow lingo.
4. Have patience...and know absolutely that what you're doing IS working....I can prove it with my online presence and the happy stylists I have helped over the last 18 months or so.
*****
Below you'll find just a snapshot of how much action, and visibility my GMB page brings me. Keep in mind I attract anywhere from 3-5 new clients a week with my visibility. Would that kind of visibility help your lash, brow or beauty business?
If you need visibility guidance, there are a few ways I can help:
1. One on One coaching via FB Live or Email
2. One of my training courses, you can find HERE
3. Live on location workshop... Contact Me if you'd like to explore this dynamic option!
I know, I know...you may be wondering why didn't anyone tell me about Google and how to use it effectively to grow my business?
Why? Because the people that typically teach or train...are not trained in online marketing or visibility (usually)
But lucky for you...I am...and I'm also still in the lash and brow business so I get your challenges and your struggles you are dealing with.
Because I've been there too. Except I have a background in marketing so I have/had a small advantage unlike a lot of my competitors.
So with this knowledge I share what I can with those willing to work for their business, grow it and design it to be exactly what they need it to be.
Now on to Google My Business. While not complicated at all to use, it does take consistency and patience to see results. And I think the reason many people sleep on GMB is because they don't have the patience to see it through. Because while in some cases you can see results in a day or 2, there are times where you gotta wait for a month or 2...and trust me when I say I am not the star player for patience. Really...I do not like waiting on slowful people, processes...or results. I want results yesterday...but when it comes to some things in your lash, brow or beauty business you have to have that patience in order to get the results you want.
Here are my tips for using GMB to improve your online visibility for your beauty business:
1. Claim your free listing RIGHT NOW! Don't wait...literally go and do it now. If you have a physical location in your city, you can claim or register your business. If you run your business from home, this unfortunately will not apply to your business. Unleeees....you are ok with the public knowing your address.
2. Post and make updates Every. Single. Day... It sounds like a lot...because it is. But if showing up on the first page of Google is a goal for you...go on ahead and put this on your daily task list.
3. When you post be sure you are using tags that a potential client would likely use. Don't make up hashtags that include your business name, or random hashtags that clients won't use to find you. Think like a client here...a client that doesn't know our lash and brow lingo.
4. Have patience...and know absolutely that what you're doing IS working....I can prove it with my online presence and the happy stylists I have helped over the last 18 months or so.
*****
Below you'll find just a snapshot of how much action, and visibility my GMB page brings me. Keep in mind I attract anywhere from 3-5 new clients a week with my visibility. Would that kind of visibility help your lash, brow or beauty business?
If you need visibility guidance, there are a few ways I can help:
1. One on One coaching via FB Live or Email
2. One of my training courses, you can find HERE
3. Live on location workshop... Contact Me if you'd like to explore this dynamic option!
