Watch as I work through Acuity to show you how I use it for my brow and lash business. Implementing this software on my website has kept my business running so much smoother than before when I was using phone calls, texting and DM's to schedule clients.
Visibility and SEO Tips for Microblading & lash extensions artist
Clever ways to increase your visibility and get more clients for your lash and brow business.
Laying down the microblading and lash business website building law and why you really need one. And why if you decide to use social media instead...you could be missing out on valuable business groth.
10 ways you can increase visibility for your lash, brow and beauty business. more appointments, more clients, more money
Understanding semi permanent makeup results, how long does the technique last. What is microblading?
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
Quick tutorial on how to use canva for your microblading, lash extension or beauty business. Easy to use, with professional looking results.
Taking action to improve your microblading and lash extension's visibility.
Pssst...... You weren't told this in your lash, brow or beauty training but being good friends with Google and its' platforms will do your business more good than if you were to spam your social media streams all day.
I know, I know...you may be wondering why didn't anyone tell me about Google and how to use it effectively to grow my business?
Why? Because the people that typically teach or train...are not trained in online marketing or visibility (usually)
But lucky for you...I am...and I'm also still in the lash and brow business so I get your challenges and your struggles you are dealing with.
Because I've been there too. Except I have a background in marketing so I have/had a small advantage unlike a lot of my competitors.
So with this knowledge I share what I can with those willing to work for their business, grow it and design it to be exactly what they need it to be.
Now on to Google My Business. While not complicated at all to use, it does take consistency and patience to see results. And I think the reason many people sleep on GMB is because they don't have the patience to see it through. Because while in some cases you can see results in a day or 2, there are times where you gotta wait for a month or 2...and trust me when I say I am not the star player for patience. Really...I do not like waiting on slowful people, processes...or results. I want results yesterday...but when it comes to some things in your lash, brow or beauty business you have to have that patience in order to get the results you want.
Here are my tips for using GMB to improve your online visibility for your beauty business:
1. Claim your free listing RIGHT NOW! Don't wait...literally go and do it now. If you have a physical location in your city, you can claim or register your business. If you run your business from home, this unfortunately will not apply to your business. Unleeees....you are ok with the public knowing your address.
2. Post and make updates Every. Single. Day... It sounds like a lot...because it is. But if showing up on the first page of Google is a goal for you...go on ahead and put this on your daily task list.
3. When you post be sure you are using tags that a potential client would likely use. Don't make up hashtags that include your business name, or random hashtags that clients won't use to find you. Think like a client here...a client that doesn't know our lash and brow lingo.
4. Have patience...and know absolutely that what you're doing IS working....I can prove it with my online presence and the happy stylists I have helped over the last 18 months or so.
*****
Below you'll find just a snapshot of how much action, and visibility my GMB page brings me. Keep in mind I attract anywhere from 3-5 new clients a week with my visibility. Would that kind of visibility help your lash, brow or beauty business?
If you need visibility guidance, there are a few ways I can help:
1. One on One coaching via FB Live or Email
2. One of my training courses, you can find HERE
3. Live on location workshop... Contact Me if you'd like to explore this dynamic option!
I know, I know...you may be wondering why didn't anyone tell me about Google and how to use it effectively to grow my business?
Why? Because the people that typically teach or train...are not trained in online marketing or visibility (usually)
But lucky for you...I am...and I'm also still in the lash and brow business so I get your challenges and your struggles you are dealing with.
Because I've been there too. Except I have a background in marketing so I have/had a small advantage unlike a lot of my competitors.
So with this knowledge I share what I can with those willing to work for their business, grow it and design it to be exactly what they need it to be.
Now on to Google My Business. While not complicated at all to use, it does take consistency and patience to see results. And I think the reason many people sleep on GMB is because they don't have the patience to see it through. Because while in some cases you can see results in a day or 2, there are times where you gotta wait for a month or 2...and trust me when I say I am not the star player for patience. Really...I do not like waiting on slowful people, processes...or results. I want results yesterday...but when it comes to some things in your lash, brow or beauty business you have to have that patience in order to get the results you want.
Here are my tips for using GMB to improve your online visibility for your beauty business:
1. Claim your free listing RIGHT NOW! Don't wait...literally go and do it now. If you have a physical location in your city, you can claim or register your business. If you run your business from home, this unfortunately will not apply to your business. Unleeees....you are ok with the public knowing your address.
2. Post and make updates Every. Single. Day... It sounds like a lot...because it is. But if showing up on the first page of Google is a goal for you...go on ahead and put this on your daily task list.
3. When you post be sure you are using tags that a potential client would likely use. Don't make up hashtags that include your business name, or random hashtags that clients won't use to find you. Think like a client here...a client that doesn't know our lash and brow lingo.
4. Have patience...and know absolutely that what you're doing IS working....I can prove it with my online presence and the happy stylists I have helped over the last 18 months or so.
*****
Below you'll find just a snapshot of how much action, and visibility my GMB page brings me. Keep in mind I attract anywhere from 3-5 new clients a week with my visibility. Would that kind of visibility help your lash, brow or beauty business?
If you need visibility guidance, there are a few ways I can help:
1. One on One coaching via FB Live or Email
2. One of my training courses, you can find HERE
3. Live on location workshop... Contact Me if you'd like to explore this dynamic option!
