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Beauty Business Marketing Getting New Clients | Knowing the Reals from the Faux

  • By admin
  • 27 Jul, 2015
It’s taken me over a decade to figure out what exactly I should do if I wanna be found on Google and acquire new clients or customers…depending on the business. I can remember blindly trying shiny new strategies in an effort to get there…things were a bit more challenging back then and honestly I had […] The post Beauty Business Marketing Getting New Clients | Knowing the Reals from the Faux appeared first on The Lash CEO Blog.

It’s taken me over a decade to figure out what exactly I should do if I wanna be found on Google and acquire new clients or customers…depending on the business.

I can remember blindly trying shiny new strategies in an effort to get there…things were a bit more challenging back then and honestly I had no idea what the heck I was doing. What a miserable feeling…have You ever felt that way?

Do you feel that way now? It’s not a comfortable feeling…and it’s one that will cause beauty business burnout if you’re not careful…trust me on that one.

Beauty Business Marketing

Here’s a checklist to go over…if you’re doing any of these tactics or if any of this sounds familiar know that you’re not alone…but there IS a better way.

**Do you find yourself posting on your social media channels asking….’Why haven’t you booked your appointment yet?’ – I cringe when I come across a posting like this….Think about it…would this sound a little like desperation to you, if You were a client?

**Do you find you’re a little overwhelmed by so many guru marketers claiming to get you to the first page…but have no real evidence that They’re even there?? – This one I shake my head at…how can you claim to get clients to the first page of Google…when you’re not even there yourself?

It’s like someone claiming to be a Personal Trainer…and they’re 45lbs overweight? They may have 20K Instagram ‘followers’ but then when they post something they get 50-100 hearts?? Tell tale sign 90% of those followers are fakes… Sad but true…people are doing it all the time to look way more influential than they are.

I openly share what is working for me…and what isn’t. Why? Because transparency in the beauty marketing and beauty business growth industry is scarce…how many profiles do you see or come across that will show you a bunch of ‘quotes’ and ‘glam’ looking pictures…but no real evidence that they’re even helping anyone…? I have clear unclouded intentions when I reach out to people. I like their work and I’d love to see more of it…or I’d like to see them explode with growth. Because when people I touch win…so do I! It’s that simple.

Not only do I teach what’s working for me…you can check me on it( keywords I’m targetting: Sandbridge lash extensions, lashes Sandbridge)! I AM on the first page of Google…I AM getting new client appointments week after week…and I AM hitting my goals so far for the year…can those faux glam beauty guru’s say that?

If you’re tired of spinning your beautiful wheels and would like to finally gain some traction..please reach out to me and let’s get you on track to meet some goals for the rest of 2015!

That image within this post is of one of my students/clients on Instagram…she’s already seeing some wins…by just implementing some of my strategies! WIN! CLICK the picture to enlarge!

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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