Online Visibility Marketing Specialist & Trainer for Lash, Brow & Beauty Professionals

New Here? Get Started with some Free Resources!

Discover Your New Favorite Lash Brand The Curated Lash !!

Blog Post

Determining Demand for a New Beauty Service | Lash Business Success

  • By admin
  • 04 Feb, 2016
Are you considering investing in yourself to add a new beauty service or treatment to your menu? How will you know if it’s a good idea? Is there a demand for that new service? Will the investment give you a return that you can quantify? We all ask these questions we when jump into a […] The post Determining Demand for a New Beauty Service | Lash Business Success appeared first on The Lash CEO Blog.

Are you considering investing in yourself to add a new beauty service or treatment to your menu? How will you know if it’s a good idea? Is there a demand for that new service? Will the investment give you a return that you can quantify? We all ask these questions we when jump into a new venture or treatment. But wouldn’t it be a better option to know before you spend for the training if you already knew there was a market or demand for the service?

I did this exact dialogue in my head when I was deciding if I should spring for learning how to offer Microblading in my studio. First I checked with my VA Board of Barbers and Cosmetology to ensure as a Licensed Esthetician I was legally able to offer it. When I got that ok, I decided to start scoping out training. It was also during this time that I began adding the service to my beauty menu and posting to my blog and Google+ about it. If you’re curious what I said in my blog post back in the summer click the blog link right in that last sentence. You’ll see that even in this post I was creating demand for the service by explaining how it’s better, and that if you want to experience this service you’ll need to get on the waiting list.

lashes, lash business, eyelash business, growing an eyelash business, lash business 101
know before you invest

You might be thinking…but wait…why would people sign up to be on a waiting list? There’s a few reasons why I’ve figured out. Part of this reasoning is mental…it’s a mental play on scarcity and how you create a sense of value for you and your services. Especially if you’re trailblazing in your community and one of the first to offer the service(s). People want to feel like they’re a part of an exclusive club, or part of the first to do or know something. Letting them know the service is available or coming soon helps create this.

Getting them on the list is simply a way for you to ensure the demand is there and that you should feel confident investing in the service you’re considering. By September of 2015 I had 10 people on my wait list, money ready to pay me to provide microblading for them. Not only did my strategy work..it has helped push me and my services into a demand here in Hampton Roads, VA. When new clients search for microblading or feather brows in Va Beach, my Lashes & a Wink profiles, and websites show up. Solidifying my place as the trailblazer for this service in my area.

The demand is growing and so is my business of serving my clients with lashes and brow services. I now charge $475 for the service, and I’m attracting new clients weekly for the service. So much so that February is almost totally booked with more brows than lashes. At last count I was scheduled for 10 set’s of brows in February…and scheduling into March!

If you’re deciding on investing in yourself and your business try testing the demand first and then make better informed decision. ***Disclaimer: if you’re currently not blogging, or have a website this method may not work, or the results may not be a quick. Getting your website, blog and online profiles up to snuff is an absolute must if you’re goal is to grow in 2016!** Don’t sleep on this…If you’re goal is growth…You have to Get them done!

If you’re seeking a Lash Business Mentor I offer sessions to fit your individual needs. It can include emails, phone conversations, questions, website, online client attraction etc… Please reach out to me if you’re looking to

eyelash extension business, grow your lash business
Eyelash Extension Client Attraction

experience phenomenal growth this year! Or if your’e a DIY’er…you can head to the Lash Hustlers Society.com and join us there. I offer consulting and email consults once a month for my LHS babes!

 

 

By Rickina Velte November 3, 2017
Watch as I work through Acuity to show you how I use it for my brow and lash business. Implementing this software on my website has kept my business running so much smoother than before when I was using phone calls, texting and DM's to schedule clients.
By Rickina Velte November 3, 2017
Lean what tools, supplies and products you need to start your eyelash extensions business with success.
By Rickina Velte October 26, 2017
Visibility and SEO Tips for Microblading & lash extensions artist
By Rickina Velte October 26, 2017
Clever ways to increase your visibility and get more clients for your lash and brow business.
By Rickina Velte October 22, 2017
Laying down the microblading and lash business website building law and why you really need one. And why if you decide to use social media instead...you could be missing out on valuable business groth.
By Rickina Velte October 14, 2017
10 ways you can increase visibility for your lash, brow and beauty business. more appointments, more clients, more money
By Rickina Velte September 16, 2017
Understanding semi permanent makeup results, how long does the technique last. What is microblading?
By Rickina Velte September 2, 2017
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
By Rickina Velte August 18, 2017
Quick tutorial on how to use canva for your microblading, lash extension or beauty business. Easy to use, with professional looking results.
By Rickina Velte August 5, 2017
Taking action to improve your microblading and lash extension's visibility.
Show More
Share by: