Online Visibility Marketing Specialist & Trainer for Lash, Brow & Beauty Professionals

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Lash Business SEO | 3 Ways to Top Google

  • By admin
  • 26 Mar, 2015
One of my favorite ways to get new clients is with Search Engine Optimization (SEO). You know your new potential client is on the hunt…She’s looking for her new go to gal for Eyelash Extensions…and if you’ve been doing your SEO magic she has just found you! Bam…front page…AND before the virtual ‘fold’ as it’s called. […] The post Lash Business SEO | 3 Ways to Top Google appeared first on The Lash CEO Blog.

One of my favorite ways to get new clients is with Search Engine Optimization (SEO). You know your new potential client is on the hunt…She’s looking for her new go to gal for Eyelash Extensions…and if you’ve been doing your SEO magic she has just found you! Bam…front page…AND before the virtual ‘fold’ as it’s called. When you show up there your odds of getting a phone call just increased…by A LOT!

lash business search engine opimization, lash business success
first page of Google

What’s that you say…you’re not on the front page? AND you’re not before the fold… Oh No hunny …that’s not gonna do! We have to be on the front page AND before the fold. But how do you get there? ***But before I share…PLEASE PLEASE…you DO NOT have to pay anyone $100’s of dollars to get there…so remove that from you thinking!!***

You get there by having a well-thought out presence online targeting keywords clients will look for. Being found online is about a few important things.

1) Researching the keywords and keyword strings you want to be found under. For example…The keyword string I attacked once I decided to go after my Ultimate Lash Lifestyle was: “Sandbridge Lash Extensions”  Once I saw that none of my competitors were accurately targeting it. I went to work.

(Not to Brag Here…but I just want you to see that I’ve done what I share with you…and It Does Work!) And I’m pretty proud of my work…I’m killing the first page of my sought after keywords. Go ahead…type it into Google and see who’s All Over That First Page? It’s me!!(Spa~menity) *High Fives* & *Happy Dance*  

2) Posting to my blog, my website, and the various social media channels. All of these things together has given me a presence online which allows for clients to search and find me. I make sure to seek out the keywords to include in my blog posts, and also include them when I’m updating my website. The key is to make sure your website and blog has built in SEO capabilities and you’re targeting the proper keywords.

3) Be On Social Media but be picky. Some social media platforms have better SEO capabilities than others. Honestly I LOVE Pinterest…but I have yet to get ANY clients from there. It’s just not been my experience…BUT having my profile page and pins sure helps me show up on Google’s first page…*WIN* What has worked well for me is my blog. Now I may not have the time allotted to post as often as I should…but when I do or have I make sure to post articles that are always targeting my keywords and keyword strings.

So that’s a few quick tips to get those Lash CEO wheels a movin’…But listen, if you need more details or specifics on how I did it ask me below.

IF you’re looking for a little big more head over to TheLashCEO.com I’d love to share even more with you!

Thanks for being Here!

Graciously, Rickina, LE

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Understanding semi permanent makeup results, how long does the technique last. What is microblading?
By Rickina Velte September 2, 2017
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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