Lash Business Success | 2 Ways to Not Get More Lash Clients
- By admin
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- 28 Mar, 2015
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If you’re anything like me, when I first became trained in eyelash extensions I was for lack of better words…Broke. Brokety Broke Broke…I had been in Esthetics school for 9 months…not working just absorbing all I could in school. Of course once I graduated from school I was raring to go…∇where’s them clients at?…Δ Ummm…I’ll tell you where…not on my calendar. I needed clients and according to my thinking I needed them Fast. Not sure why I thought this…but I did? So this post is on a couple of ways to not get lash clients…at least they didn’t work for me. But if they do for you…*High Five* & Please share below!
So let me share what I did do that didn’t work so much for me:
1. Advertised in a community flyer **Cost $189**
…now to be fair I did this only once and here’s why. My thinking was that this mailer was going out to over 10k homes in my immediate community. Even with a poor return of .5% that would have been something right…Nope…I got ZERO bites. Zilch…Nada. Now I’m not a professional marketer, I’m just sharing my experience…but I do know a professional marketer would say: “Well…you have to be seen or touch a potential client up to 7 times to expect a bite…Um…I call Bull Crap…Mr. Professional Marketer. At any given moment potential clients are looking for a good deal for beauty. This is why I’m a SEO Samurai…because clients find me after one search…and then they Call Me!
2. Random ‘Just Launched’ Directory Listings ***Cost $99*** This one is a tad embarrassing. Random ‘specialist’ calls eager Esthetician on the phone. THEM: “Oh hey there, we just visited your website and it’s really good. How would you like to market to every neighborhood in your community?” ME: “Really…well I built it myself…that sounds really cool. Let’s cut to the numbers…How Much?” THEM: Well as a promotional intro price it’s just $99/year with auto renewals until you cancel” ME: “That seems reasonable…sign me up!” So I’m thinking wow everything else I’ve looked into costs thousands per year…this seems like a good idea…I mean all the communities…Yes Please! —> 2 weeks later…no email from them…no follow up….no nothing…I actually forgot and then looked at my bank statement…hmmm wonder what happened with that. I call the number…and I hear: Bing Bing Bong…the number you’re trying to reach has been disconnected…blah blah blah… SERIOUSLY?! uuugh…I had been took. Luckily my bank card people are Ninjas’ and was able to get my $99 back! Phew…so yeah not a good idea. ***Now if you have a reputable community directory…by all means go for it, just might work for you. And share your return with us!**
So what have you done that was a fail? Or just simply didn’t work? Share them below!
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