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Lash Business Success | 2 Ways to Not Get More Lash Clients

  • By admin
  • 28 Mar, 2015
If you’re anything like me, when I first became trained in eyelash extensions I was for lack of better words…Broke. Brokety Broke Broke…I had been in Esthetics school for 9 months…not working just absorbing all I could in school. Of course once I graduated from school I was raring to go…∇where’s them clients at?…Δ Ummm…I’ll […] The post Lash Business Success | 2 Ways to Not Get More Lash Clients appeared first on The Lash CEO Blog.

If you’re anything like me, when I first became trained in eyelash extensions I was for lack of better words…Broke. Brokety Broke Broke…I had been in Esthetics school for 9 months…not working just absorbing all I could in school. Of course once I graduated from school I was raring to go…∇where’s them clients at?…Δ Ummm…I’ll tell you where…not on my calendar. I needed clients and according to my thinking I needed them Fast. Not sure why I thought this…but I did? So this post is on a couple of ways to not get lash clients…at least they didn’t work for me. But if they do for you…*High Five* & Please share below!

So let me share what I did do that didn’t work so much for me:
1. Advertised in a community flyer **Cost $189** …now to be fair I did this only once and here’s why. My thinking was that this mailer was going out to over 10k homes in my immediate community. Even with a poor return of .5% that would have been something right…Nope…I got ZERO bites. Zilch…Nada. Now I’m not a professional marketer, I’m just sharing my experience…but I do know a professional marketer would say: “Well…you have to be seen or touch a potential client up to 7 times to expect a bite…Um…I call Bull Crap…Mr. Professional Marketer. At any given moment potential clients are looking for a good deal for beauty. This is why I’m a SEO Samurai…because clients find me after one search…and then they Call Me!

2. Random ‘Just Launched’ Directory Listings ***Cost $99*** This one is a tad embarrassing. Random ‘specialist’ calls eager Esthetician on the phone. THEM: “Oh hey there, we just visited your website and it’s really good. How would you like to market to every neighborhood in your community?” ME: “Really…well I built it myself…that sounds really cool. Let’s cut to the numbers…How Much?” THEM: Well as a promotional intro price it’s just $99/year with auto renewals until you cancel” ME: “That seems reasonable…sign me up!” So I’m thinking wow everything else I’ve looked into costs thousands per year…this seems like a good idea…I mean all the communities…Yes Please! —> 2 weeks later…no email from them…no follow up….no nothing…I actually forgot and then looked at my bank statement…hmmm wonder what happened with that. I call the number…and I hear: Bing Bing Bong…the number you’re trying to reach has been disconnected…blah blah blah… SERIOUSLY?! uuugh…I had been took. Luckily my bank card people are Ninjas’ and was able to get my $99 back! Phew…so yeah not a good idea. ***Now if you have a reputable community directory…by all means go for it, just might work for you. And share your return with us!** 

So what have you done that was a fail? Or just simply didn’t work? Share them below!

eyelash extension business, eyelash success business, growing eyelash business, lash business, lash business success

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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