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Lash Business Success | Lash CEO’s Success Series

  • By admin
  • 08 Apr, 2016
Success…it’s measured differently for everyone one. I can tell you that as a lash extension artist success for me meant to have a business that allowed me to dictate my own hours while still serving clients with beauty services…AND…create a stream of income on a consistent basis that could help contribute to my families needs. […] The post Lash Business Success | Lash CEO’s Success Series appeared first on The Lash CEO Blog.

Success…it’s measured differently for everyone one. I can tell you that as a lash extension artist success for me meant to have a business that allowed me to dictate my own hours while still serving clients with beauty services…AND…create a stream of income on a consistent basis that could help contribute to my families needs.

But that wasn’t enough…I had to dig deeper. What did success MEAN to me? What did it LOOK like? What does it FEEL like? How do I FEEL when I get it? How long was this success thing gonna take? It was these questions that I had to search deep for? Because success can be many things to many people.

It may mean only working 3 days a week. It could mean making 10K+ a month. Or it could mean that you work 80 hours a week…Whatever your success looks, feels and acts like you need a plan or a blueprint on how you’ll get there.

eyelash extensions business, lash business, extensions lashes business
Lash CEO Success Series

If you’ve been here for a beat or two you know that I’m actually still new to the lash extension game myself. Only working on year 3 as of September ’16. But in that short amount of time, I’ve trailblazed a path for my success to run on, and I’ve been a cheerleader and pep squad for a few other bad a$$ lash stylists along the way to welcome success into their lives as well.

Unlike now when I started out a couple of years back, not many if any were talking about the business of lashes. How did they grow, how did they get new clients, how did they keep those clients, or how do you attract new clients when you have only 1 client…or NONE? The info wasn’t out there…or it simply wasn’t relevant. So I decided that with my marketing degree, and my years of failed business attempts I may just have the knowledge in me…

It was with that, when I decided all of those failures…or near failures was school enough to show me what I needed to do in order to make my lash business a raving success! After I realized that my business was actually growing, and I was exceeding my goals…it started to don on me…maybe this could all be helpful to others as well. When I launched my Instagram page…it was really about learning from you all! I was still new too, but I started sharing what was and was not working for me. Little did I know…many of us were in the same boat. Lovin’ our industry…but not loving the lack of sharing or information on how to really be successful!

Fast forward to now and I’ve got a growing library of knowledge that I don’t feel is fair to keep to myself. It has to and needs to be shared…so as to bless others. And so that is what I’m doing. My business has grown and it’s such an exciting feeling to actually SEE it. But I can’t stop there…I want to see and hear YOUR lash extensions business growing too.

So I blog, I write, I share, and I encourage…

The Lash CEO Success Series is just another path to get you to the road of success…whatever that means for you. A series of guides designed to get right to the point and be a resource for you to attract new clients for your new lash business…or seasoned one. And I’m hoping that you’ll be pleasantly surprised that the cost is affordable for most to all budgets…less than a bottle of adhesive!

Comment below what success is for your lash business and let’s start with the first step to get you there!

eyelash extension business, grow your lash business
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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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