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Lash Business Success | How To Price Your Lash Extensions

  • By admin
  • 29 Jun, 2016
Pricing…it’s one of those subjects that can be a bit tricky to navigate. When I was deciding on how to price my lash extensions and services I was all over the place. I knew what I wanted to charge…but I also knew I couldn’t quite charge that much right out of the gate. I played […] The post Lash Business Success | How To Price Your Lash Extensions appeared first on The Lash CEO Blog.

Pricing…it’s one of those subjects that can be a bit tricky to navigate. When I was deciding on how to price my lash extensions and services I was all over the place. I knew what I w anted to charge…but I also knew I couldn’t quite charge that much right out of the gate.

I played with about 3 different price points before I settled on where I am right now. So how did I come up with my numbers…because your numbers will be different from mine.

1) I researched what other Lash Artists were charging for their services in my community.

-visit their websites and facebook pages and see how busy they ‘appear’ (remember this can be deceiving)
-see how much interaction they’re getting and how often they’re updating their pages. Clients will welcome a Lash Artist that is available to answer questions at least once a day or a few times a week.

2) I had an idea of what my goals were and what it would take in hours and appointments per week to achieve them. 

eyelash extensions business, lash extensions success, lash business, extensions clients,
grow your network

-this step actually took a little more time than the other steps. I actually had to take a little while and focus on what my goals were for my business, my lifestyle and my family. If you already have a goal map you’re a step ahead!

4) Take into light consideration what type of overall median market you’re in. For instance I’m in a tourist destination so in some situations I could charge more for my lash extensions simply because of that. But there are other areas of my market where I should be in the middle ground. I’ve chosen to not be the cheapest, but not the most expensive either. You need to decide this for you and your business. But remember that your prices need to reflect your time, skill, experience, products, supplies and location. Charge what you’re worth and don’t apologize for it.

3) I realized that increasing prices is MUCH harder than offering a deal or discount. 

– for my personal goals I knew that I wanted to charge as close to $200 for a full set as possible…I settled on $185 for my fullest most dramatic set. But I have options down to $99 for clients that are looking for varying levels of volume and length.

-start out of the gate with the price you know will make you feel like you’re earning what you’re worth, this is  especially important in the beginning.

 

 

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Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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