How to Wow Your Lash Extension Clients | The Lash CEO
- By admin
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- 30 Sep, 2016
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Wowing and attracting new lash clients can be done in quite a few different ways. But it really depends on what your goals are for your lash extensions business. I know…I know…there I go again talking about lash goals. Well it’s true and I gotta tell you that every effort that you do, has to have an end goal…or end result you’re looking for. Whether it be more inquiries, more email sign ups, attendance to an event, or ultimately appointments, you need a goal before you can WOW.
So for Part 1 on how to WOW your Lash Extension Clients we’ll talk about how to WOW clients with value added services.
If you’re offering full lash extension sets, if you’re not already including a Lash AfterCare kit, you should be.
A Lash aftercare kit can include:
1. lash shampoo
2. lash mascara spoolie wands
3. aftercare instructions
4. book again incentives
5. a sweet treat
6. business cards
7. incentives or marketing materials to introduce other local businesses
A thoughtfully designed and created aftercare kit, not only adds value to your service your client now feels more invested in her investment. This also gives you the opportunity to charge a little more for your full sets because now you’re adding more value to your services!
Now more and more lash artists are including aftercare kits, because it simply makes sense to do so for your clients. But you can get creative with your kit and include a cute gift like hand sanitizer, lip balms, or hand creams. Or even include samples from a local artisan…even more co-oping power to help another business grow their business too.
Give your lash clients an experience that they will want to tell their girlfriends about. WOW them, with personable service, kindness and professionalism. You’d be surprised as to how many lash stylists are simply missing the mark here. Be genuine and love your business…and your lash extension clientele will grow too!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
