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Attract New Lash Clients | Lash Business Success

  • By admin
  • 20 Jan, 2016
We run service based businesses…so it’s no wonder that one of my main focuses for you and your lash extension business is on how to attract new ideal clients for it. It’s the ‘pain’ I hear the most of. It’s the question I get asked the most, and it’s the core of growing your business […] The post Attract New Lash Clients | Lash Business Success appeared first on The Lash CEO Blog.

We run service based businesses…so it’s no wonder that one of my main focuses for you and your lash extension business is on how to attract new ideal clients for it. It’s the ‘pain’ I hear the most of. It’s the question I get asked the most, and it’s the core of growing your business whether you’re in the lash business or any appointment driven type business. We Need Clients…and plenty of them week after week…month after month.

But how do we attract those clients who value our services, our time and who refer others to us? We go out and seek them. We hire a wildly successful website to greet them online, and we reach out to them via our stack of online profiles that are on our team as well. You know…Pinterest, YouTube, Your Blog, Google+ , Facebook… They’re all part of your virtual team…you did know that right? Well if not…you do now.

If you’re sitting in your beauty studio wondering why you don’t have a steady stream of clients…let’s take a look at why? Where is you visibility? Are you solely relying on business cards to increase your lash business? Or are you focused on Facebook, and asking friends and family to “like” your posts? Or wondering why you had 99 people see your post and 1 person liked it?…Frustration is real huh?

lashes extensions, lash artist, lashes business
Lash LIfe

Don’t answer that…I already know. For most of us…it doesn’t go well, and Facebook just ends up sucking up those limited funds…leaving you with 1 maybe 2 new clients. We know the numbers…we need more than 4 or 5 clients to survive. But who simply wants to survive…I don’t know about you…but I want to THRIVE! I want to hit and crush my 2016 goals…and to do that…I need to dig my heels in, and hustle for my eyelash business…Um…and So.Do.You!

So let’s talk about so unconventional ways to attract new clients for your lash extensions business:

  1. Lash Ambassadors – Choose a gorgeous friend, a high profile local celebrity, blogger or even a television anchor with healthy fabulous lashes. Ask her if she’s willing to be your Lash Ambassador. In exchange for free lashes from you, she’ll talk up your lashes to her circle of people and friends. She’ll hand out cards for you, and push specials. She’ll take care of her lashes, and show up regularly for fill ins.
  2. Apartment Complexes – This right here was my gold mine…when I was running my Groupons back in 2014! I sought out particular apartment complexes and communities and gave them deals. A gold mine of untapped clients…*pssst…if you’re in The Lash CEO.com   you get the deets on exactly how I did this…down to the emails I sent out to get the ball rolling*
  3. Information/Demo Tables – Ever went to a craft fair or show and seen a Lash girl set up there introducing you to eyelashes…? No…BINGO! No one ever expects to see a lash girl at these types of events. If you can seek out well traveled popular events in your community, it’s a great opportunity to get people on your email marketing list, and hand out your cards, and even give a lucky gal or two a free set with giveaways! Make your table fun, and be bright and inviting…. Don’t just sit there…get up and meet the public…they could very well be your new best clients.
    eyelashes hustle, lash business, business of eyelashes
    Lash Hustle
  4. Be a Fly Girl – If you’ve got a Photoshop design flair about you, get to it and create some eye-catching flyers or post cards. Partner up with other local businesses, and exchange a chunk of those handouts in exchange for handing out some of theirs. You’ve actually seen this type of cross promotion before. Zappos is famous for it, and many other businesses are on board with helping each out this way. It goes like this…you give your aftercare kit to your new clients…in that kit along with your goodies, is maybe 2-5 little handouts, postcards or notes from other local businesses. It’s a beautiful way to help support other local businesses…and yours too! Don’t be afraid to get creative with this one..it could take off in ways you didn’t even think of!

 

Are you and or your lash business struggling to get new clients in your books? You online visibility could be to blame…or is it your website…or the fact that you aren’t blogging yet? I’d love to set up a customized plan for you and your lash business to start experiencing the kind of growth you started the business for! Email me at rickina@LashBusinessSuccess.com and let’s chat

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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