Say Goodbye to the January Slow Down | Lash Business Success
- By admin
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- 13 Jan, 2016
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January is one of my busiest months…last January and now this January is proving to be another heeter. But how…and why? Especially when so many lash and beauty stylists in the beauty industry are experiencing a slow down of no shows, no calls, and cancellations?
It comes down to your service value, getting your mind right and how your clients perceive their time with you. If clients know that they cannot simply call and book with you on the same day or in a day or two that pushes your value factor higher. Here’s why.
When a potential new clients call and request an appointment with you the same day, in their mind they’re hoping
you’ll have an opening and can see them, on super short notice. If you see each and every client like this, it becomes common place for last minute appointments and no shows, no calls and cancellations. I know a part of this doesn’t make much sense, and I had to take time to wrap my head around it. But I can tell you that more times than not this has been true for me and my business. I will honestly tell you though when I was first starting out and I would see any and everyone who called for an appointment. I needed the experience and I needed the money in my bank account.
So this may be a tough subject to step towards if you’re new, but let’s just keep in a safe place for when you
ARE ready to go there.
When I have my schedule set and I know how many clients I’d like to see for any particular day, I rarely go over that time. **Note: I occasionally make time for my regular clients, because I’m familiar with their scheduling habits** I have 3 kids and an active duty Navy husband so my schedule is erratic at best. I cannot and actually do not want to spend 8+ hours at the studio working. So when I get potential new clients who call and try to see me last minute or the next day I rarely accept them. Most times it’s because I’m booked, but other times it’s because I’m simply protecting my lash business goals and my ideal client rules….see my post about my ideal client here *
Usually the client that doesn’t adequately plan for their appointments, or their fill ins is usually (not always) a bad fit for me and my business. So when the crazy Holiday shuffle starts to do what it does…drive people crazy…I’ve already began planning my Januray. I see my regular clients when they need their lash fill ins, and most new clients trying to force their way into New Year’s Eve lashes get turned down. This set’s my January up for success and keeps my book full.
It’s really about knowing your worth and ensuring your ideal clients do too. Your time is valuable and should be treated as such with returning clients and new ones alike.
Do you have a month or time of the year that slows down for you? Start planning ahead for it, and be ready when it comes. You can hype up that time with Private Lash Specials, or “happy hour”, which is simply “slow hours’ in
business terms. Happy Hour’s are when a business is experiencing a slow down… so they bring new and existing customers in with specials! You can do this too with your business, reach out with your email marketing and let your clients know about your Happy Hour specials if they schedule on your slow days and/or hours.
If you’re looking for individual coaching, guidance, tutorials and information you may consider joining the Lash Hustlers Society ! I personally mentor and coach the members there, to help them grow the Lash Business of Their Dreams…I’d love to help You too!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
