Eyelash Extension Business Card 101 | Lash Business Success
- By admin
- •
- 21 Apr, 2015
- •
Grab your lash extension business card for a moment…what’s on it? The obvious necessities right? Business name, phone, email, location, website… But are you including a powerful way to keep your eyelash or brow services fresh in potential clients minds? We live in an obnoxiously noisy advertising/marketing world. Your potential clients are constantly flooded with […]
The post Eyelash Extension Business Card 101 | Lash Business Success appeared first on The Lash CEO Blog.
Grab your lash extension business card for a moment…what’s on it? The obvious necessities right? Business name, phone, email, location, website… But are you including a powerful way to keep your eyelash or brow services fresh in potential clients minds?
We live in an obnoxiously noisy advertising/marketing world. Your potential clients are constantly flooded with noisy propaganda. So how do you cut through that and leave a lasting mark?
You’ve probably probably figured it out that your material that you hand out needs to grab attention and make a punch. I’m a visual person and I respond best to visual cues…and trust me that many of your loyal clients will respond positively to stimulating images too. ( Proof of this is when you lash a client and give them a mirror to see their new lashed look. It’s the most exciting part of being an eyelash extension artist, I’ve been known to squeal, schreech and/or howl….out of shear joy and excitement for them!)
Here are some great ways to keep a lasting impression:
- Include great photos of your work. Clear, well lit pictures of your work. If it’s blurry don’t use it. If the resolution isn’t large enough for the print house you’re using you’ll need to adjust the settings on your phone, or use some good ole’ Photoshop to fix that. But no matter what use pictures that represent You and your amazing work!
- Give them a reason to keep your business card or handout. Include a value added bonus if they schedule an appointment and bring the card with them. Free sample of lashpoo, a free mini lip balm or scrub, free brow maintenance something worth scheduling for. I like value over discounts in most cases…but if you see that discounts work better. Do what works best for You!
I’ve included some of my past marketing materials I’ve used as examples.
Need some creative pushing or input? I’d love to help you out! All of my Lash Business Success Masters get marketing material and design help included in their toolkit tuition!
Join the LBS Lash Life to learn when the next class launches!
The post Eyelash Extension Business Card 101 | Lash Business Success
appeared first on The Lash CEO Blog.
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Understanding semi permanent makeup results, how long does the technique last. What is microblading?
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
Quick tutorial on how to use canva for your microblading, lash extension or beauty business. Easy to use, with professional looking results.
Taking action to improve your microblading and lash extension's visibility.
