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How to Charge What You’re Worth | Lash Business Success

  • By admin
  • 16 Apr, 2015
It’s a familiar dilemma to many beauty professionals just starting out in their career. You’re new, you have a handful of clients if any and you’re hungry for business. So you do what most of do/did…charge cheap to get the attention of someone, anyone…to get them into your chair, or treatment room. But how does […] The post How to Charge What You’re Worth | Lash Business Success appeared first on The Lash CEO Blog.

It’s a familiar dilemma to many beauty professionals just starting out in their career. You’re new, you have a handful of clients if any and you’re hungry for business. So you do what most of do/did…charge cheap to get the attention of someone, anyone…to get them into your chair, or treatment room.

But how does charging cheap really affect you? Let’s look at just a few:

1) Charging below what you’re worth makes you feel resentful at the end of the day. It may feel wonderful in the beginning, but when you begin to feel your worth…you’ll start second guessing that decision to charge cheap.

2) Charging cheap tends to bring cheap lash extension clients. You know the types…asking for more deals. Showing up late, or without following your instructions. Blatantly letting you know they’ll ‘be back’ when you’re running another deal…Uuugh. Clients like this are toxic to your Lash Life, and not to be included on your ascending upward movement.

lash extension business, lash business success
be happy be paid what you’re worth

So you might be thinking… ” So how do I charge what I’m worth when I’m just starting out?”
Let’s tackle that!

A) Once you’ve done your local market research, written your goals down and on put them on a timeline, you should have an idea on what you’d like to charge for a full set of eyelash extensions, or your most expensive beauty service.

B) Now make sure this ‘Retail’ pricing is on your website, and everywhere you share your services.

C) Now because you are new, it’s perfectly OK to discount your retail pricing. But call it something creative like: Model Portfolio price, or Casting Call pricing. Make these first few clients feel like they’re getting in on a secret or a privilege. But be sure to let them know that after this initial full set, fill ins and subsequent full lash sets will be retail price.

Clients that value your amazing work will happily come back to you for your services. Especially if you include some value with your services and you do exceptional work. But don’t freak out if while you’re in the portfolio building phase you have a client or two with results less than perfect. Every beauty professional will have a client or two like this. Here’s my take on this: own up to the issue, and with a glad heart vow to make it right. If that means fixing it at no charge so be it. I can’t tell you how many times I’ve had to fix some lashes, because for whatever reason they had one eye shed or fall out way too soon. But I stand behind my work and fix them. They love this professionalism and I get to keep that client.

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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