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Getting Clients That Refer Others | Lash Business Success

  • By admin
  • 19 Apr, 2015
When I was first starting out in the Lash Extension business on my own I knew I needed more clients. And if you’re in the beauty business having an abundance of clients is what will keep you busy month after month. But not only clients but you need their friends and their friends too. But […] The post Getting Clients That Refer Others | Lash Business Success appeared first on The Lash CEO Blog.

When I was first starting out in the Lash Extension business on my own I knew I needed more clients. And if you’re in the beauty business having an abundance of clients is what will keep you busy month after month. But not only clients but you need their friends and their friends too. But how do you do that if you’re new and you’re still building up your skills and confidence? You make yourself irresistible and give clients a compelling reason to come to you and give your services a shot!

Look…I’m gonna assume that you’ve got that fire in you to do great things. So now you just have to share that with every single person you meet that could become a client. I honestly had a slight problem with this when I was just starting out. I had the fire but it was more like a kindling…I wasn’t an extrovert and completing this for me was really tough. I wanted others to know that I was ‘In Business’ but I was under mining myself and nervous that I wouldn’t be good enough.

Time, practice and more practice helped with this and also realizing that I was meant to do this. I was given this ability, and I’m at my best when I’m serving others with beauty. So I doubled back to my goals and the time I set out to achieve them and made the decision to push past the zone of comfyness, and chase after my goals. And I couldn’t do that being shy!

Some time before all of this I remember seeing a half folded $20 bill on the ground…naturally I stopped to pick it up. Only to find out that it was a business card…slightly ticked I tossed it in the trash. But then I realized what just happened…that faux $20 bill made me stop what I was doing and pick it up! *Genius* 

I set out to create my own version of this, and called them Beauty Bucks…not all that original but they work for sure!

lash business success, eyelash busienss
Beauty Bucks Lash Business Success

Just a few Google clicks to get an idea of what I wanted mine to look like. Then over to Photoshop (my ultimate  can’t live without Go To for all things marketing, logo and design) added a lil me pink. And Viola…Beauty Bucks. 

I give these out to clients by themselves or within their Aftercare Kits. And I make sure I tell them that in addition to enjoying the face value off of Eyelash Extensions, they can choose to keep it or pass it to a friend, or both!

If you need an easy way to share your lash, beauty or brow services I’m a fan of Beauty Bucks. They’re easy to give out and it brings clients to You…it brings them back…and it brings referrals too! Wow…how many wins is that?

What other types of promotional tools do you use that help you share your amazing talent and services? I’d love to hear them below!

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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