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The Lash CEO | 5 Tips to Jumpstart Your Eyelash Extensions Business

  • By admin
  • 18 Jul, 2017
It does you and your business no good to start at bottom barrel prices for your full lash sets and fill ins. Lash Extensions is a luxury service…not everyone will be a good fit financially or lifestyle wise for the service. That’s ok! Hammer down your full set prices and fill ins before you begin […] The post The Lash CEO | 5 Tips to Jumpstart Your Eyelash Extensions Business appeared first on The Lash CEO Blog.

It does you and your business no good to start at bottom barrel prices for your full lash sets and fill ins. Lash Extensions is a luxury service…not everyone will be a good fit financially or lifestyle wise for the service. That’s ok! Hammer down your full set prices and fill ins before you begin offering your services to the public. Remember your pricing is right in line with your goals and what your lifestyle desing ultimately is or what you want it to look like. Understand, and Timeline your goals out!

2. Draw and Map our your Lifestyle Goals.
How much do you want to bring in a month? In a week and in a day? How many clients do you want to see in any given day? How many days a week do you want to see clients? What hours? What services do you want to have in that day? How much time do you need between clients? Will you take breaks? Knowing the answers to these questions help you craft your ideal business, and design your lifestyle. It’s important to at least have an outline of this before you begin, because when you begin to have clients you need this information. Without knowing it, you’ll find yourself with clients requesting Sunday evening, or Saturdays at 7pm…or clients looking to book last minute appointments every time they book. If you have your goals mapped out before hand, you’ll know that those things may not work for you or your business. Know this ahead of time and save yourself the anxiety.

3. Make your materials Pop!
Although when starting out, budgets may be tight but if you have even $100 to put towards gorgeous business cards, or

eyelash extensions boss, success lash business
The Lash CEO | Based in Virginia Beach, VA

gift cards do it. I created clear $20 gift cards for clients, and they’re a huge hit…people love them and they’re less likely to throw them away! *Win* Hire a Fiverr.com freelancer to design a beautiful logo, or business card for your business. You’ll be amazed at some of the work that they can turn out for you. Plus standout materials will make your business look professional and ready to serve your idea clients. If you’re attracting high end clients, your materials need to be high end. If you’re attracting middle ground clients, you can still produce beautiful materials, but spend a little less. And knock it out with great design.

4. Be patient, be consistent, be committed
Bringing clients to you takes time and patience…it typically doesn’t happen overnight. But does happen, you have to trust the process and stick with it. Attracting clients doesn’t usually take a big buget and that’s the upside…but it does take time. So in the beginning you have the time…spend it wisely so that you can see the fruits of that labor later.

5. Keep pushing your efforts before you NEED clients.
I know this sounds crazy, but when you’re first starting out, you think… I need clients, I need business. But what you really need is your foundation laid, your plan set, and your goals nailed down.
When you’ve already launched your business and you don’t have these principles set…you’re running into your business blind, and setting yourself up for frustration and a rocky road. Do these things first…it matters. Do it before you’re trying to get clients.

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Understanding semi permanent makeup results, how long does the technique last. What is microblading?
By Rickina Velte 02 Sep, 2017
Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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