The Lash CEO | Why You Should Blog to Attract More Lash Extensions Clients
- By admin
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- 07 Mar, 2017
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It used to be that you could learn a new skill or trade, print a few business cards throw up a Facebook page and you’d be in business. Driving new clients to your treatment room. But if you’re new to the lash industry, or new to launching a business in today’s digital market you probably found out the hard way that this now rarely leads to a steady flow of clients. Instead it’s a steady flow of frustration and time wasted.
So how do we properly attract new lash clients to our budding business without flooding up our social media streams with “Appointments Available” or “Why Haven’t You Booked Your Appointment Yet?” or worse dropping our prices so low clients question our legitimacy?
Fortunately, for us today there are wonderful tools and resources available that do not require big budgets, but can drive clients to you without losing some Facebook friends along the way. A hard-working website rooted in a foundation of simplicity, beauty and Search Engine Optimization is your start. And when properly designed and built will begin the arduous task of bringing clients to you 24/7…and it never asks for breaks or a day off!
Your next stop is Blogging. You’ve probably heard of others blogging but maybe thought this isn’t for you and your business. But I’m happy to share that it is completely for you and will do beautiful magic in attracting clients to your lash business.
Let me explain why. When you begin to educate your potential audience and clients you begin to position yourself as an authority on the subject. In our case lash extensions. Blogging allows you to answer questions about the service, share expert insider knowledge, educate them on retention best practices etc. So this side of blogging creates a platform for educating and for building trust in your services. This step is crucial because, today’s clients are well informed and do their research before even deciding to call you. If they see that you inform and educate they’ll feel more secure and comfortable giving their business to you.
Blogging also has another win to it, when it comes to attracting more lash clients. It’s a high visibility platform in the eyes of search engines. Mainly Google, since this is the choice of most online users. When you blog you’re creating another platform of visibility for you and your lash business. And because it’s a numbers game as to how you can get the attention of clients, you want to out number your competition when possible. Consistent blogging, will not only solidify your spot as a trusted beauty professional, it also helps you gain more exposure in search results, which equals more clients choosing you for their lash extension needs! Win, Win!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some. Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with.
So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all?
Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
