The Lash CEO | Why You Need to be Scarce to Grow Your Eyelash Extension Business

You might be reading this right now thinking…”Wait…how can I grow if I’m less available?” I know it sounds crazy that if you want your lash extension business or brow business to flourish you need to be scarce. Just typing it, it sounds…weird. But I gotta tell you that this very concept is just another reason why I’ve grow by quadruple in the last 12 months. Lately I’ve been putting strategies, systems and tools in place so that YOU the growing lash and or brow stylist can grow too. Not with gimmicks, or tricks, but with honest to goodness elements of growth that work. No matter where you call home, or where you’re doing business.

Now before I get into it further I want to start by saying that being scarce, also means that you have to be good. I mean you have to know what you’re doing and be very good at your craft. This can work if you’re just starting out, but just know that you have to constantly be upping your lash and brow game, and getting better. This requires passion for the industry and for serving your clients. If you’re in this only to make money, this may not be the path for you. I won’t hold that against you if you bounce out right now. But if you’re still here then let’s get to it.

Most of you success will be due to your skills and how people jive with your vibe and just you being you. But a lot of success is mental and if you would have asked me 12 months ago if that mattered I may have gave you an uneducated response of “No”. Silly me right!? The mental portion of success is HUGE and you would be wise to take notice that it DOES matter. It didn’t really start to occur to me until I began to notice how my calendar began to get ‘tight’. I didn’t notice it right away…it just kind of snuck up on me. Let me explain. I have a very active family, I have 3 little ones ages 11, 8, and 2. My husband is active duty Navy and we also have 2 furry children, our house can be a crazy farm at times(that’s putting it nicely). So when I began my journey of “I’m Going to Grow This Thing” (my business) I knew that I didn’t want to be in my treatment room for more than 7 hours a day… ideally less than 6 if I could help it. And I also knew that I didn’t want to
work 5 days a week every week, and I didn’t want to do many weekends, or evenings. CRAZY right? Well not exactly, I needed that time to focus on my family and be available when necessary.

So this was my ‘success’ factor. If I could swing a schedule like that while still making at least $3000 a month, I was happy and this was my ‘Success’. I didn’t know it then, but I was setting my business up for success in the long run too. What I was essentially doing was setting my schedule up for Scarcity. If clients want to book with me, they have to find the time in their schedule…not me bending backwards to accommodate them…schedule wise anyway. While they’re in my room it’s a slightly different story. But becoming scarce when you’re good at what you do, works to your advantage. It creates a mentality that if you want to get in to see me…you need to plan for it. You can rarely call me on the same day and get in…Actually you never can. My schedule will  not allow that. This creates a type of client that I don’t favor and it also opens you up for always getting those last minute types. Now let me say…if you’re ok with that type of client by all means schedule them. But for me it’s not…and it’s been good for me and my goals.

An example was last week a new client emailed and wanted to schedule. She had obviously looked at my online schedule and saw that I’m booked till September. She thought that emailing me and giving me the ‘I’m busy’ line and if she could get in sooner bit that I would magically open my schedule for her. When I graciously let her know that my schedule books up quickly and that I in fact didn’t have any availability till September. This was her response…

See what I mean? When you stick to your goal guns and let people know that you have your schedule and it is what it is…it usually works in your favor. You may in fact lose a few clients, but you know what they were probably not the best fit anyway. If you have any doubts, see what happens slowly as you start to let clients that push your goals around. It will hit you one day that…uughhh here is so and so again…they always try to book last minute or never pre book or always try to get me to ‘squeeze’ them in. I don’t know about you , but this type of clients stresses me out. And this is my business where I dictate as much of my happiness as I can. I no longer let clients like that in my circle.

And because I’ve stuck to my goals and my schedule I’m booked weeks out, and I’m hitting and exceeding my income goals month after month. And I’m here to show you what has worked/working for me so that you too can implement them in your business. I don’t just give you theory…I share with you real proof of what I’m sharing so you know that I’m honest and truly want to see you succeed and grow too!

If you’re not getting the clients you need to see your business grow…head over to my resource site for budding and growing Lash CEO’s , and let’s grow our businesses together!