Why You May Have Lash Website Low Visibility | The Lash CEO
- By admin
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- 19 Sep, 2016
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There are so so many tiers in the quest to stay and show up on the first page of Google for your lash extension website. But if you’re busy working your lash business it can be nearly impossible to keep track and understand how it works and what you can do about it. Lucky for you…I totally dig this stuff and when I hear of new Googleese I share and explain it how I can.
So here’s the thing. Google is really really good at delivering relevant content to its’ visitors. I mean it’s what is the foundation of their company right? So they’re constantly updating how this core function works and how to deliver the best possible experience for potential lash clients. Well not just lash clients…but everyone. So the concept of how it analyzes websites and decides whether or not that piece of virtual real estate makes it, is a very complicated one. One that I can’t even fully understand…but what I do know I implement on my websites as much as possible.
The concept I’ll share here is the concept of ‘content above the fold’. What this means simply is the information a user sees when they look at a search page, or your website before they have to scroll. What we need to take from this concept is that we should try as much as possible to have relevant content above this virtual fold. Whether that be showing up in the first place map listing on a search, or delivering great tagged images and brief relevant information on your website, before anyone has to scroll.
Below is an above the fold screenshot from 9/16/16 of the keyword search: “Lashes Va Beach” Proudly my Lashes & a Wink ranks #1 for this particular keyword *win*
This is what potential clients see before they even scroll down any further. In many cases they call me looking for more information or to schedule an appointment. This is key to keeping my calendar full and booked. My online platforms ie: website, blog, google+, pinterest, youtube…all work to bring me new clients every single week. When you’re visibility is high…your client attraction is high as well.
Google likes to see relevant, fresh content and it prefers to see this on your website, again above this virtual fold. So take a moment to go to your website from your desktop and from your phone. What shows up before you have to scroll? If you’re not showing a relevant first time client deal, or an image with relevant keywords you’re targeting…change it! Google penalizes websites that offer a bunch of fluff instead of value. And we all have to play nice with Google…or our businesses can suffer.
So hopefully that is helpful, I know sometimes all of this marketing, SEO and content stuff can be overwhelming. My advice, take tiny nuggets and work on it daily. Whether that be committing to posting one new Google+ post for 30 days, or posting a new blog post weekly for a month…just commit to something. Otherwise you’ll keep wondering…Why Am I Not Being Seen?
If you’re looking for more free truths on how to attract more clients for your eyelash extensions business, head over to TheLashCEO.com tons of FREE resources wait for you!
Lash UP!
It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower. It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients.
But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country. From there you should be able to find the answers you need to kick your Microblading artist career off.
But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you.
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Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started.
Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients. I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with.
Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting!
