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Why Your Website Doesn’t Bring You New Lash Clients | Lash Business Success

  • By admin
  • 19 Apr, 2015
A website should really ‘WORK’ for you…I mean work like when you’re lashing, it’s grabbing new clients for you. And not just when you’re lashing…but even while you’re sleeping. It’s true…and if it’s not it’s time to break up with your website. Your website should be easy to maintain, update and change whenever you feel […] The post Why Your Website Doesn’t Bring You New Lash Clients | Lash Business Success appeared first on The Lash CEO Blog.

A website should really ‘WORK’ for you…I mean work like when you’re lashing, it’s grabbing new clients for you. And not just when you’re lashing…but even while you’re sleeping. It’s true…and if it’s not it’s time to break up with your website.

Your website should be easy to maintain, update and change whenever you feel like it. This is of course if you’re going at it alone. If someone is doing it for you make sure it’s working double time, because it’s probably costly if and when you want to update and change it.

lash business success, eyelash extensions business, lash business
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So here’s why your website isn’t working for you:

1. Your website is not mobile friendly …and Google is pushing you away. This one is a BIGGIE…as of April 20th, 2015, if your website doesn’t pass the mobile test Google will begin to slide your site further down the search positions…**No Bueno** CLICK HERE  to see if your website passes.

2. There’s not enough built in Search Engine Optimization (SEO) –  your website should have this built in so all you have to do is add in the keywords you’re targeting to position for on Google. If it takes more than 3 clicks to do this…you’re using the wrong website building platform.

3 . Images are not properly tagged – Search engines like it when you tag your pictures so that they have more to crawl over on your website. The more appropriate tags, the better.

4.You’re not including your targeting keywords within text on your website – Not to have keyword overkill but within your text you should mention your targeted keywords. Again search engines like that!

In this screenshot you’ll see that my website is WORKING for me! I’m the only business give or take maybe one that is showing up on the first page here. How did I do that? Well I didn’t pay anyone to do it for me. But I did research keywords that aligned with my neighborhood/community and then strategically placed them on my website, my blog and my social media platforms….And it Worked!

If you’re not on the first page of major search engines, let’s get you there!

I’d love to chat about getting your website to Work for You! Tell me what you think in the comments!

 

The ‘Lash Business Success Masters class is launching May 1, 2015. If you’re on the LBS Lash Life you’ll get to join us first before I open it up to my other readers and followers.  This class is for you if you: Are new to Lashing & Business, Or Want to Grow Your Business with more returning, and referring clients! Would love to have you! I’ll be accepting 25 Lash Artists…make sure you’re one of them!

 

 

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Microblading is the talk of the beauty world and if you're reading this right now you may be wondering if permanent or semi permanent makeup is the career choice for you. This not so new but new to us industry is literally changing lives as it takes the beauty industry by storm. For as long as many of us can remember we've either over tweezed, or filled in our eyebrows...Ever. Single. Day  

It's a time consuming ritual that thousands and thousands of beauties are sick of doing. So in comes Microblading a semi-permanent savior of a technique. Delivering a beautifully natural and realistic looking set of eyebrows that provide easier mornings, no worries at the beach or in the shower.  It truly is a life-changing service that once mastered can be equally rewarding for you as the artist and for your clients. 

But getting started is different in every state and regulations are changing and shifting constantly to further create a solid set of rules for those looking to get started. Some require a license, while others do not. Best idea is to start with who regulates the tattoo industry in your state or country.  From there you should be able to find the answers you need to kick your Microblading artist career off. 

But sometimes overlooked is your personal inventory of skills, mindset and passion. Offering Microblading takes intense hand and eye coordination, a knack for artistry of the face, patience and an understanding of how the eyebrows play such an important role on everyone's face. I always like to say that one hair or stroke can make or break a set of brows. Without believing this truth...you may find that this field isn't for you. 

Next are you ready for the business side of things? If you're considering striking it out on your own, you better be ready to wear 10 different hats...and juggle them in the air. You have to be the artist, the janitor, the marketer, the accountant, the legal, the designer, and then some.  Running any business alone is never easy, but running a beauty business poses its own set of challenges. Not only do you have to be an artist you have to be a whip at getting new clients to you. And unfortunately many microblading trainers out there today have no idea how to do this. They may be amazing brow artists and instructors...but have no clue beyond Facebook and business cards to grow your new business. So you are then in a position of having a beautiful new skill you wanna share with the world...but no one to share it with. 

So by now you may be over the moon excited to get started...or having second thoughts. Both of which are totally normal. But if you're having second thoughts, maybe sit down and take inventory on what is creating the doubt. Is it the investment in training, or the business side of it all? 

Or if you're ready to jump in head first...you're next steps are finding out your local regulations, seeking a reputable Microblading trainer or educator, and mapping out your business goals to get started. 

Lucky for you, I'm not only an Online Visibility Specialist for Microblading, Lash Artists and Beauty Pros...I also educate and train stylists on the art of skills to do the service, and how to bring them new clients.  I have the online marketing background... AND...I provide these services in my business still today. I can totally relate to your challenges, your questions and come right along side of you and guide you towards a Microblading career or business you're in love with. 

Ready to begin? Or maybe you have questions...
Let's connect here or on my Social Platforms...your new career is waiting! 
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